The spark came not from a pitch, but from a video. After seeing Mogul’s “Whoop for Business” film, Fahd — founder of BSHQRF — reached out with one line: “How can this help BSHQRF?” That single message triggered a full-scale brand audit, a private strategy session in Dubai, and hours dissecting what makes BSHQRF’s watches rare: their weight, their intent, their purpose.
What followed wasn’t advertising talk. It was legacy talk. It was about building something uncommon, enduring, and precise.
Mahmoud Lotfy, CEO of Mogul Group, said:“Look, this isn’t just another client project. We found alignment. Fahd is building a rare Gulf microbrand with global standards, and we’re building the backend for the next generation of giants. This partnership was bound to happen.”
Mogul has already rebuilt BSHQRF’s digital foundation — from website to social presence — and is now engineering the systems that will power the brand’s scale. Fahd, founder of BSHQRF, said:
Fahd, founder of BSHQRF, said:“When I saw Mogul’s work, I was struck by how sharp their business operations model is. It’s Gulf-faced, Egyptian-made and it fits perfectly with how we work in this region. I don’t just want a vendor; I want to create a success story together. And honestly, Dubai itself left a strong impression on me the energy, the environment, the ambition. It made me feel this is the right place, and the right people, to build something great with.”
About Mogul
Mogul is the backend partner for the next generation of Gulf giants. From ERPs to content systems, Mogul builds, automates, and scales the infrastructure that ambitious founders need — replacing chaos with clarity, speed, and precision. Learn more at mogulgr.com .
About BSHQRF
BSHQRF is Kuwait’s boldest microbrand, crafting watches with unmatched detail, weight, and purpose. Rooted in legacy, built for those who demand precision, BSHQRF is redefining the microbrand movement in the Gulf.
